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Ibumix
  • Technology
    • Bioavailability
    • The tablet problem
    • Lipid & liquid-crystal delivery
    • GRAS & established materials
    • TECHNOLOGY – The Ibumix™ Platform
    • Science and data
    • Engineering the Next Generation of Pharmaceutical Excipients
    • Products
    • Drug-delivery and formulation glossary
  • Company
    • About Ibumix
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Tag: paediatric formulation

28 July 2026TechnologyBy George Forrest

The Colour of Taste

Why a red syrup tastes sweeter before it’s swallowed: the psychology of colour, taste and liquid medicine, from Ibumix.

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